Lebron together

 

Experience

Sanja, Founder & CEO

In partnership with Nike’s leading agency Wieden + Kennedy & fresh photographers from The Madbury Club, Sanja helped secure a timeless poster of LeBron for the 'Together' Campaign. The hero 'Huddle' image was distributed in print and digital media banners.  Additional photography was used in social and is slated to make an appearance in future advertising. 

She also worked with LeBron’s management team to launch the film on his social channels which garnered 17 million video views and 18 million total engagements. As a result of this epic ad, "LeBron Nike” was trending in the US and we had the biggest footprint of all LeBron advertisers to kick off the NBA season.

 
 
 

The Film Created by W + K

 
 
 
12s on his feet. 23 on his back. Home in his heart. #justdoit

12s on his feet. 23 on his back. Home in his heart. #justdoit

Lead the huddle. The rest will follow. #justdoit

Lead the huddle. The rest will follow. #justdoit

The greatest expectations are your own. #justdoit

The greatest expectations are your own. #justdoit

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