Kyrie Signature launch

image-asset.jpeg
 
 

 Experience

Sanja, Founder & CEO

With the goal of creating hype around Nike Basketball’s next signature athlete, we decided to unveil Kyrie and the Kyrie 1 through a digital storytelling experience. The digital team created four signature athlete films featuring LeBron James, Kobe Bryant, Kevin Durant, Gary Payton, Scottie Pippen, and Penny Hardaway.

Sanja partnered with good friends at Facebook to help fund the project. We welcomed Kyrie into the signature family with an exclusive Facebook live-stream.  

Basketball legends Kenny Smith, Charles Barkley and Penny Hardaway help Kyrie Irving launch his first signature shoe, the KYRIE 1. Watch the full KYRIE 1 live stream here: https://on.fb.me/1CGEypA

 
 
 
 
 
Kyrie+Signature+Launch+1.jpg
 
 
image-asset.png
Previous

Lebron Together
Next

Kobe Comeback