5 tips for repurposing, reusing and recycling social content
Cross-platform promotion has become one of the most important parts of building a social strategy– and these platforms have definitely taken notice! As each one adopts the features of another to keep up with constant algorithm changes, users must continue to diversify their posting schedules.
Doing so can give an SEO boost, reinforce brand messaging, reduce the amount of original content that needs to be produced, reach new audiences, and reach users who may have missed the initial post.
But, it’s not always as simple as taking one piece of content and plastering it everywhere.
We’ve compiled our top 5 best practices for repurposing, reusing, and recycling content, illustrated by our Meta Elevate Black History Month project, a social-driven docu-series called “The Big Give Back.”
Prioritize High-performing Content
If your analytics show that something did well on one platform, repost it on a platform with a similar enough audience and UX to replicate those results. For example, that viral TikTok of yours may double as the perfect Reels post on Instagram.
2. Evergreen Goes Everywhere
Trends are great for growth spurts, but you’ll get the most use out of content that’s always relevant to your audience. Longevity is key!
3. Cut Content Down
While long-form content can provide value, it’s not always best suited for endless scrolling environments. Take the insights from a long blog post and condense it into an infographic for Instagram, or use the highlights from a livestream/webinar to make a TikTok.
4. Keep Trend Cycles in Mind
If you do hop on a trend, make sure it’s a timely one for the chosen platform(s). There is often a time gap between them, so that new TikTok dance may not hit IG for another two weeks.
5. Adapt to Platform-specific Formatting
What dimensions are needed for each platform? Should you design for sound off or on? Be sure to optimize your piece of content for the chosen platform before posting.
Followers across Twitter, LinkedIn, Instagram, and Facebook were able to tap into the story, no matter how they preferred to consume their content– based on platform or format.
Check out the full Meta Elevate Case Study!