CAMPAIGNS

GOING GREEN = EATING GREEN

The theme of Earth Day 2020 is climate action.

The global food system – including farming and grazing, transportation, packaging, and feed production – produces 37% of greenhouse gas emissions according to a UN report. Changing how we eat is one of the most important things we can do to reverse climate change and support our planet's health. By becoming more conscious eaters, we can significantly reduce greenhouse gas emissions, water use, plastic waste, and more.

Working with our client Lettuce Grow, this #EarthDay2020, we're challenging everyone to #EATGREEN!

To launch this social media campaign, we created graphics for the Lettuce Grow Instagram account and asked our celebrity partners to share the challenge.