What We Did
We re-strategized the entire brand proposition, developed brand identity and launch marketing plan.
Created the entire brand’s look and feel from its identity (logo, colors, fonts, tone of voice) and packaging to digital presence. Designed their website and produced branded lifestyle and packaging photography. Generated brand awareness leveraging social media, paid media, and email marketing tactics.
Brand Strategy + Identity
Brand Partnerships
Marketing Plan
Website
Content Creation
Social Media Strategy
Brand strategy
Gifting Made Easy. Don’t know what to gift someone? They know just the thing. Surprisily is an experience-driven, gifting platform targeting millennials who want help finding unique and personalized gifts-- in less than half the time. Surprisily curates $25, $40, and $60 ethically-sourced gifts and send them on the sender's behalf.
packaging
From the shipping box to the reveal of the sender's name, every detail of the unboxing journey was used as an opportunity to create a unique and unforgettable storytelling experience. Building on the design principles of excitement, festive, and fun, as well as the inherent "surprise" element, the packaging was designed to captivate and provoke gift recipients by way of mystery and building the nostalgic "secret admirer" feel into the packaging. We wanted the packaging to evoke a visceral, physical experience that bonds the consumer to the brand. In order to build intrigue, place the product inside a series of layers, so the eventual discovery of the item inside is postponed for as long as possible.
website
An e-commerce site that features a fun and cheeky questionnaire to help personalize the gift selection process.
Surprisily’s Instagram feed is curated by François, a self-proclaimed gift-giving expert. François is an artsy hipster from Paris with high-end, sophisticated taste in just about everything: travel, food, candles, significant others... you name it. The account will is run from first-person perspective, but he always will remain a mystery man. (Users will never see François’ face.)
Via François’ perspective the @Surprisily Instagram account will feature brand partner stories, his travel, coffee shops, events he attends, gifts for his ... mom, girlfriend, best friend, etc.
