What We Did
While women represent 46% of gaming enthusiasts they are vastly underrepresented and excluded from the gaming world. The Queens are the first established, women-driven, gaming lifestyle organization. We wrote the brand strategy, leading with the mission of showing the world that it’s anyone’s game.
BRAND STRATEGY
TAGLINE
SOCIAL IDENTITY
SOCIAL CONTENT
COMMUNITY MANAGEMENT
The first established gaming lifestyle brand built for women, led by women.
TAGLINES
Tied into the idea of radical inclusivity. Each member of the collective is a unique type of person. They’re not leaning into the stereotypes of cliches of the ‘nerdy gamer.’ They’re just women who love to game. Each a different character.
SOCIAL IDENTITY
We created The Queen’s social identity by drawing inspiration from some of their strongest brand values. Using their feminine, playful, and bold personality, our team gave it a much more premium look and feel, with a matching powerful, supportive and empathetic tone worthy of the brand’s target audience - vibrant, smart, and incredibly multidimensional gamers.
ICONS
All of the icons were hand-drawn and frequently incorporated into our social content, bringing a fun and creative element into our unique designs and photos.
SOCIAL CONTENT
We created social content that empowered women to stake a claim in gaming by creating an inclusive digital community that unites women gamers and encourages them to amplify their voice, collaborate, and be an inspiration for the younger generation.
WHEN QUEENS RULE
While designing the brand’s social content, we wanted to ensure that all of our assets reflected their voice while also influencing the next generation of socially conscious gamers.
NINTENDO X COLOURPOP GIVEAWAY
For this exciting giveaway, The Queens participated in the ColourPop Cosmetics X Nintendo Animal Crossing collaboration. The ONA team designed all of the social assets, creating excitement and anticipation leading up to the livesteam.
