WNBA: MADe series
Sports have always been about narratives—heroes, villains, and unforgettable storylines. For this YouTube content series, the WNBA wanted to bring those stories to the forefront and showcase the power, resilience, and individuality of women athletes. They tasked us with developing storylines that aligned with their content pillars: players on-court, fans+community, culture+lifestyle, and purpose+social justice.
WHAT WE DID
Creative Concepting
Video Production
Post Production
What makes you who you are? How do you do what you do? What are you made of? The Made Series finds out those answers as we drop in on a different player each episode at a particular moment in the season. We’ll get inside their head and their game and how they take on their role on the court. We followed along with BTS access to their routines, habits, lifestyle, and all the things that make each player who they are.
Though each player has a unique story, we connected them through a standardized episodic structure:
CREATIVE CONCEPTING
The player selections for this campaign embody the drive to stand out unapologetically and redefine what it means to be a woman in basketball. In a world that often tries to limit their stories to a single narrative, these athletes prove there’s no one way to excel, inspire, or lead in the game.
Casting
Jewel of The Game
First-round draft pick, Olympic gold medalist and 2x WNBA Champion, Jewell Loyd defies all odds. Ripping open the narrative around navigating the game with dyslexia, she continues to demonstrate that there is no one way to ball. She is a leader on and off the court, proving that your journey is what you make of it. Loyd netted her 3,000th career point in June 2021 making her the 12th-youngest WNBA player to reach this milestone.
POSITION: Guard
TEAM: Seattle Storm
HOMETOWN: Lincolnwood, IL
The Blueprint
Breanna Stewart is the blueprint of greatness. A four-time NCAA champion, WNBA MVP, two-time Finals MVP, and four-time WNBA champion, her resume speaks for itself. Known for her versatility and dominance on both ends of the floor, Stewart has redefined what it means to be a forward in today’s game.
POSITION: Forward
TEAM: New York Liberty
HOMETOWN: North Syracuse, NY
The Rising Force
Aliyah Boston, the 2023 WNBA Draft’s No. 1 pick, is a generational talent with accolades to match—national champion, Naismith Player of the Year, and multi-time All-American. From the Virgin Islands to dominating college basketball, her journey is built on resilience and unshakable determination.
POSITION: Forward/Center
TEAM: Indiana Fever
HOMETOWN: St. Thomas, U.S. Virgin Islands
The Comeback
Basketball has always run in Betnijah’s blood — growing up with an all-star, record-setting mom that coached basketball at recreation centers and AAU teams in Delaware, Philly, and New Jersey, paved the way for her own success story. Inheriting her mom’s natural skill, she fell in love with the sport and went on to become the 2022 Dawn Staley Leadership Award winner; 2020 WNBA Most Improved Player; and First-Ever Liberty Player to Open a Season with Eight Consecutive 20+ Point Games.
POSITION: Guard-Forward
TEAM: New York Liberty
HOMETOWN: Clayton, Delaware
Slim Sensation
At age 18, Brittney Sykes told her mom-ager she would never get any tattoos on her arms and neck. 11 years later, that’s still partially true as Sykes has used the rest of her body as a canvas, detailing her growing legacy. A legacy shaped by numerous hardships including two ACL injuries, the second of which gave her a renewed love for the game.
POSITION: Guard
TEAM: Washington Mystics
HOMETOWN: Newark, New Jersey
The Anchor
Brionna Jones is the backbone every team dreams of. A WNBA champion, Sixth Player of the Year, and two-time All-Star, Jones has built her reputation on grit, efficiency, and an unrivaled work ethic. Known for her dominant presence in the paint and ability to impact the game on both ends, she’s a force who lets her game do the talking
POSITION: Forward/Center
TEAM: Connecticut Sun
HOMETOWN: Havre de Grace, MD
Head Chef
Former Notre Dame women's basketball star Marina Mabrey has never been shy about saying what’s on her mind— or wearing it. As someone who avidly and openly opposes sexism in sports, she made headlines for her “This Is My Kitchen” clothing line back in 2019 and is hosting a local girls' basketball camp at NorthWood High School.
POSITION: Guard
TEAM: Chicago Sky
HOMETOWN: Belmar, New Jersey
The Rebounder
Since graduating from UCLA, Michaela Onyenwere’s life has been a bit of a rollercoaster. She closed out her first WNBA season as Rookie of the Year in 2021 in addition to beginning an overseas run for Eurobasket. However, her sophomore season was plagued by nagging injuries, the worst being a left knee arthroscopy and partial lateral meniscectomy at the end of the season. She cites a trip to Spain as having renewed her love for the game during the recovery process.
POSITION: Forward
TEAM: Phoenix Mercury
HOMETOWN: Aurora, Colorado