Lunafest
What we dID
LUNAFEST is the world’s first all-women traveling film festival (21 years and counting) created by LUNA®, a wellness brand dedicated to helping women shine and support their physical, emotional, and mental well-being. Their mission to create momentum, champion women, and spark change informed the promotional materials we created for this season’s fest to drive interest in attending, hosting or submitting a film.
Creative Concepting
Print & Collateral
Digital & Social Media
Video Production
CREATIVE CONCEPTING
“Wellness” looks different for everyone, but in the digital age, it feels unattainable to most. We made it less intimidating by emphasizing that it’s about striving to maintain one’s overall well-being — defined by LUNA in 3 parts: social, physical, and community.
In examining how common wellness practices ‘Play a Part’ in maintaining well-being, we also explored the ways people Play a Part in the world around them, from friend groups and families to social causes.
talent representation
All imagery was based on the concept art that featured characters from the featured films of the 2022 season. We sourced and managed the talent, handling contracts, briefing, client correspondence and approvals.
The featured artist was Reyna Noriega, an Afro Latina author, educator, and visual artist. Her client base is predominantly women and she strives to help them on their journeys to create businesses that are inclusive, conscious, and forward-thinking. She lets her culture and experiences as a woman shine through in her work in the hopes others can see representation for their experiences and feel empowered, making her and her colorful imagery the perfect fit for LUNA’s aesthetic.
We used elements from the illustration to design physical copies of programs and film summaries, as well as posters, postcards, and labels for the DVDs made available for festival screenings.
DIGITAL & SOCIAL MEDIA
Integrated digital and social materials ranged from Zoom backgrounds and page headers to accompanying Spotify playlists and promotional posts about the festival, films, filmmakers, and more.
VIDEO PRODUCTION
We integrated illustrated elements in the form of animations for a title card and closing card. Additionally, we created a festival teaser and director intros by compiling video content submitted by the participants, and a closing anthem video with a VO of our LUNAFEST manifesto.