Experience

Sanja, CEO & Founder

Nike didn’t invent summer basketball but in 2013 we owned it. We set out to put a swoosh on the summer game wherever it was played and we did exactly that. The effort began with a hashtag, a film in the NBA draft, high-impact print and one of the deepest social engagement in Nike’s history.

Sanja worked with an amazing group of people from Wieden + Kennedy to brief, develop and sell in the first Summer is Serious digital campaign.  Through the entire process I managed multiple agencies (RGA, Team Epiphany, Razorfish) and worked directly with talent (KD, Harden, Bill Simmons, Jalen Rose, George Gervin) to produce enough content to last us two months of social engagement.  

While everything we did for the campaign is too much to list, the sizzle reel does a descent job of summarizing the success of the project.

- 3 K Submissions
- 65 K uses of the #summerisserious (never before used)
- 5.7 M video views