Nike Football Membership
What We Did
Brought onto the US Nike Football Brand Team to help launch their membership platform. The initial scope involved Project Directing numerous functions within Nike and working directly with Hudl. HUDL is a an online service that provides tools to allow coaches and athletes to review and share game footage, with a focus on helping individuals improve and get noticed. The Nike membership offering was to be integrated into HUDL’s apps and digital ecosystem.
Over time, we assisted in managing the development of UX/UI, multimedia content, internal best practices, and establishing a new process.
Nike and Hudl announced a new mobile app that will be available to high school football athletes across the country beginning January 8 2016 - Hudl Combine. Hudl Combine allows athletes to test their own athleticism using only a smart phone
The app features a Nike Football Rating, which, after 2016, becomes the ticket to Nike Football The Opening. To get the Nike Football Rating athletes will conduct and record combine tests, including the 40-yard dash, agility shuttle, a standing vertical and power-ball toss or bench press, using only a smartphone. Below you will see an animation of how Hudl Combine works.
In addition to the app that can get you noticed and recruited, there is a redesign of the HUDL performance center that will house multimedia content and the 52-week training program. The training program will help propel football athletes with drills and tips from professional players, coaches and trainers.
The ultimate competitor's ultimate tool. Introducing Nike+ The Opening.
During the project we helped create videos for the media event that featured the announcement of the membership platform and Hudl Combine product.
