For the longest time, soccer apparel has been made with only men in mind. Until now. Goal Five is an apparel brand exclusively dedicated to female soccer players. They are a mission based company that believes all girls, regardless of race and socio-economic status, should have the opportunity to play the beautiful game, because when girls play and compete, they become strong, confident leaders on and off the pitch.
She loves to play. She wants to play. So she will play. #FootballIsFemale
Ecommerce website designed and developed on Shopify.
Produced the product photoshoot for Goal Five's first collection of apparel as well as the imagery integrated into web and social.
Fit For Your Game.
Constructed a strategy with an all connected community approach led with storytelling around the female soccer player and what drives her. Established the tone of voice, content franchises, and creative direction.
We are the voice, spirit and celebration of the women’s game.