The other day, a close friend of mine, Mia Tidwell, posted a video on Facebook for one of her team’s real estate properties. After watching it, I thought “Wow, this is such an amazing way to market and sell luxury real estate.” Here are the following reasons why this video caught my eye:
1.) Storytelling: The O’Byrne team wrapped the idea of owning this home into a larger, more compelling narrative. People like sharing information, but people love sharing stories.
2.) Aspirational: One can put themselves into the home viewer’s shoes and see themselves living this lifestyle. Benefits prevail over features, because features don’t grab you, benefits do. This home viewing method showcases the benefits up-front.
3.) Sharable: Because the video is humorous, it becomes more shareable. Humor is a sense of physiological arousal. Arousal is a state of activation and readiness for action. When we feel excited, we want to do something (or in this case share something) rather than sit still.
The creativity in this video is one of the major reasons why the O’Byrne team is currently approaching almost 1 billion dollars in sales to date.
CEO & Founder