Sephora organized a Snapchat Sweepstakes. Participants snapped a selfie and used the Snapchat drawing tool to add cartoon eyebrows. Then they uploaded those submissions to Instagram and tagged them with #SephoraSnapsSweeps; the randomly chosen winner won a $500 gift card.
Result: The campaign boosted traffic and engagement not only on Snapchat, but also on Instagram, where the contest hashtag was used over six thousand times. Posts tagged with #SephoraSnapsSweeps garnered 10% more comments than the average Index brand.
Via L2: Retail’s Best Snapchat Campaigns