H&M launched a digital “treasure hunt” in Poland. The retailer hid exclusive party tickets in its clothing stores and sent out clues via Snapchat, in what was the country’s first Snapchat marketing campaign.
Result: Only about 200 people played the game, but the positive media attention didn’t hurt. The campaign reached almost four million users and boosted H&M’s Snapchat following by almost a thousand.
Via L2: Retail’s Best Snapchat Campaigns